The finalists of Duke’s 17th Annual Start-Up Challenge have found time between classes, homework, and West Union runs to research and develop pitches aiming to solve real-world problems with entrepreneurship. The event, hosted last week at the Fuqua School of Business, featured a Trinity alum as the keynote speaker. Beating out the other seven start-up pitches for the $50,000 Grand Prize was Walla, an app founded by Judy Zhu, a Pratt senior.

Judy Zhu and the Walla team pose with their $50,000 check, which is giant in more ways than one.

Judy Zhu and the Walla team pose with their $50,000 check, which is giant in more ways than one.

Walla¬†aims to create a social health platform for college students by addressing widespread loneliness and creating a more inclusive campus community. The app’s users post open invitations to activities, from study groups to pick-up sports, allowing students to connect over shared interests.

Walla is closely tied with Duke Medicine by providing data from user activity to medical researchers. User engagement is analyzed to supply valuable information on mental health in young adults to professionals. The app currently features 700 monthly active users, with 3000 anticipated within the next month, and many more as the app opens to other North Carolina colleges.

Tatiana Birgisson returned to Duke to talk about her own experiences creating a business while an undergrad that won the Start-Up Challenge in 2013. Birgisson’s venture, MATI energy drink, was born out of her Central Campus dorm room and, through the support of Duke I&E resources, became the major energy drink contender it is today, as a healthy alternative to Monster or Red Bull.

The $2,500 Audience Choice award went to Ebb, an app designed to empower women on their periods by keeping them informed of physical and emotional symptoms throughout the course of their cycles, and creating a community through which menstruating women can receive support from those they choose to share information with.

Tatiana Birgisson won the 2013 startup challenge with an energy drink brewed in her dorm room, now sold as MATI.

Tatiana Birgisson won the 2013 startup challenge with an energy drink brewed in her dorm room, now sold as MATI.

Other finalists included BioMetrix, a wearable platform for injury prevention; GoGlam, an application to connect working women with beauticians in Latin America; Grow With Nigeria, which provides engaging STEM experiences for students in Nigeria; MedServe; Tiba Health; Teraphic.

This year’s Start-Up Challenge was a major success, with innovative entrepreneurs coming together to share their projects on changing the world. Be sure to come out next year; I’ll post an invite on Walla!

devin_nieusma_100Post by Devin Nieusma